About
About David Ayling
A seasoned mechanical engineer and entrepreneur with 30+ years’ experience in load monitoring product development, manufacturing, and business leadership.
As founder and CEO of Straightpoint UK Ltd and Straightpoint Inc. David grew the company to multi million $ revenues before its acquisition by KKR and Kito Crosby in 2019
He now offers his expertise to companies looking to scale, innovate, and improve profitability.
Success Stories
Manufacturing Optimization
Increased production capacity by 40% through lean layout redesign.
Acquisition Preparation
Supported loadcell technology firm in successful private equity acquisition.
Product Innovation
Designed and launched wireless load cell products, opening new global markets.